Cutting the Cord

In a post at www.workflowed.com, I posited about the armies amassing on the borders of streaming media for the next land grab.

I dubbed this The Third Wave as part of a series of articles I've been writing on satellite providers, traditional broadcasters and cable MSOs.

Speaking of the latter, there's an interesting article about "cord cutting" by cable subscribers.

Cable operators have been concerned about the concept of cord cutting where subscriber cancel their cable subscription and opt to watch online video.  While analysts downplay it, I can attest that it seems as prevalent as the cord-cutting phenomenon of local telephone service, where consumers opt for just a mobile phone and a cable-internet combination if they can't get "naked DSL" from the local telco provider.

Yet some of the MSOs seem to think that changing consumer behavior is the way to get consumer to "respect" subscription revenues.

He said the current OnDemand Online trial - offering viewers access to cable channel shows in exchange for identifying themselves as subscribers - was not an effort to "change the advertising model or get a minute back from content providers," rather it is a way to "

"We need to get in front of the biggest social movement I've ever seen," said Comcast's COO, Steve Burke. "Online video consumption is off the charts, and if we don't figure out how to change that behavior so it respects copyright and subscription revenue on the part of distributors, we're going to wake up and see an entire generation cord cutting."

Wait, I have to respect my MSO enough to pay them money? Talk about an entitlement mentality!

Previously c